RNAO's ENDs articulate the purpose and explain why the world is a better place because of the organization's work. The ENDs, like most decisions of the board, are expressed in the form of policies. The ‘ENDs’ policies do not state what the organization does but, instead, what good it achieves, for whom, and at what cost.
• Engage with registered nurses and nursing students to stimulate membership and promote the value of belonging
to their professional organization.
• Advance the role and image of nurses as members of a vital, knowledge-driven, caring profession, and as significant
contributors to health.
• Speak out on emerging issues that impact on nurses and the nursing profession, health and health care.
• Influence healthy public policy to positively impact the determinants of health, supporting Medicare and
strengthening a publicly funded, not-for-profit health-care system.